Slate36

About Slate36

A technical advisory practice built on engineering discipline.

Most providers sell you a product. Slate36 sits on your side of the table — reading the contracts, the statements, and the code — and stands behind what gets built.

Principal

Will

Founder & Technical Advisor

Will is a full-stack engineer and technical leader with more than a decade of experience shipping products and scaling teams — from MasterClass to stealth startups. Along the way he has owned features and platforms that have driven over $300M in revenue impact.

His current focus is at the intersection of AI and automation: designing AI agent workflows for sales, operations, and product teams, and shipping the durable software that lets those systems actually do work.

Through Slate36, that same engineering discipline extends into IT infrastructure and payments. Through partnerships with leading technology services distributors, Slate36 can source and orchestrate voice, network, cloud, security, and payment solutions from hundreds of vetted providers — and stand behind the build.

10+
Years building
$300M+
Revenue impact
5+
Teams led
∞
Curiosity

How we work

Opinionated, transparent, and biased toward outcomes.

01

Identify before we sell

Every engagement starts with a focused assessment. We tell you what we'd do first — and what you don't need to buy.

02

Advisor in the room

You work directly with the principal. No bait-and-switch to junior staff once the contract is signed.

03

Boring fundamentals

Documentation, monitoring, and clean handoffs come standard — whether it's a network rollout or a codebase.

04

Vendor-neutral

We earn our keep on outcomes, not markup. The right provider is whoever fits your operations best.

05

Plain language

You shouldn't need a translator to understand your own technology. We explain the trade-offs in terms of your business.

06

Make ourselves replaceable

The end of an engagement should leave your team stronger — with documentation, records, and a clean handoff.

Want to talk through a project?

Send a short note about what you’re trying to do. We respond within one business day.